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PCNA has expanded the campaign originally started by national organizations such as the National Heart Lung and Blood Institute, WomenHeart, and the American Heart Association. In 2004, PCNA launched the Tell a Friend about Women and Heart Disease campaign in order to encourage women to:

  • Engage their healthcare providers in a dialogue about heart health
  • Share what they learn with their daughters, sisters, mothers, friends and co-workers

Why is this campaign important?

  • Percentage of women aware that heart disease is the leading cause of death in women:

    -1997: 30%
    -2000: 34%
    -2003: 46%
    -2007: 59%

  • In the latest survey, only 13% viewed heart disease as their leading health concern.
  • There is a gap in women personalizing the messages.
  • Awareness levels are lower in Black and Hispanic women, who are often at even higher risk because of the prevalence of blood pressure and diabetes.

Key messages in the campaign

  • Heart disease is the #1 cause of death in women.
  • Stroke is the #3 cause of death in women.
  • Know the symptoms of heart attack and stroke, and seek medical attention promptly.
  • Know your numbers!

    -Cholesterol profile
    -Blood pressure
    -Body mass index
    -Blood sugar

    -Waist measurement

The campaign consists of several components:

Overview
Explains the scope of the campaign, suggestions on ways to get involved, and resources.
Download the Overview

Slide Set
Present this slide show to colleagues, friends, and family to inform them on important statistics about women and heart disease.

View slide set

To download slides:
1. Right Click on this link: Slide Set
2. Choose Save Target As
3. Save to your desired location

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Copyright © 2008
Preventive Cardiovascular Nurses Association